Deadlines & Checklist

Download Checklist in PDF Format or print this page.

January 20

Final day to purchase Ad Retargeting sponsorship*

February 15

Final day to apply to be a sponsor
Final day to purchase advertising and sponsorships

February 17

Innovation Award submission deadline
Final day to submit ad materials to MHI (unless otherwise noted)
Final day to upload all materials/information to your showcase

March 15

Final day to upload product demos and seminar sessions

Pre-Event Tasks (FEB - MAR 2021)
Mail ProMatDX postcards to customers/prospects
Send ProMatDX HTML email invite to customers/prospects via Invites program
Create and submit 1 Minute 2 Connect video
Prepare press releases
Select and train showcase and product demo staff on ProMatDX and GRIP portals.
Select and train your educational session staff
Determine lead follow-up strategy & objectives
Place ProMatDX logo on your website via Invites program
Plan pre-show advertising using ProMatDX logo
Develop marketing & promotion strategy
Post-Event Tasks (APR 2021)
Post-show attendee database available for records use purchase
Begin post-show promotions, lead follow-up

Digital Code of Conduct

Download PDF here.

ProMatDX is committed to providing a safe, productive and welcoming environment for all digital show participants as well as MHI staff. MHI expects all participants to help ensure a safe and positive experience for everyone. Unacceptable behavior will not be tolerated during any portion of the ProMatDX event. All participants including, but not limited to, attendees, sponsors, support staff, speakers, presenters, facilitators, MHI staff members, board members past and present, service providers and all others are expected to abide by this Digital Programs Code of Conduct. This Policy applies to all aspects of the ProMatDX digital event, including all digital sponsor showcases, events and sessions including those sponsored by organizations other than MHI, on public or private platforms.

Digital Registration
All participants must complete a showcase application and provide their information in order to participate in ProMatDX.

Discrimination and Harassment
MHI has zero-tolerance for any form of discrimination or harassment, including but not limited to gender, sexual orientation, disability, race, ethnicity, religion, national origin or any other protected class. If you experience harassment or hear of any incidents of unacceptable behavior, MHI asks that you report it via e-mail at so that we can take the appropriate action.

Interference with Competitors
No person may interfere with the activities of a sponsor in ProMatDX, including digital showcases, product demonstrations and virtual meetings. Behavior in particular that is insulting, rude, distracting or disruptive is forbidden.

Other Unacceptable Behavior
In addition to the above, Unacceptable Behavior is further defined as:

  • • Intimidating, harassing, abusive, discriminatory, derogatory or demeaning speech or actions of any kind.
  • • Verbal abuse of any supplier, attendee or other participant or MHI staff member. Examples of verbal abuse include, but are not limited to, verbal comments related to gender, sexual orientation, disability, physical appearance, body size, age, race, religion, national origin, regarding competitors or other suppliers products, inappropriate use of nudity and/or sexual images in public spaces or in presentations, or threatening or stalking any attendee, supplier, speaker, presenter, facilitator, MHI staff member, service provider or other digital show participant.
  • • Harmful or prejudicial verbal or written comments or visual images related to gender, sexual orientation, age, race, religion, disability or other personal characteristics, including those protected by law.
  • • Unwelcome attention or deliberate stalking or intimidation of any participant.
  • • Real or implied threat of physical, professional or financial damage or harm.
  • • Inappropriate disruption of product demonstrations, educational or networking sessions, meetings or chat sessions or other digital events organized by MHI throughout the digital event. All participants must comply with the instructions of the moderator and any MHI staff member.
  • • Photographing, video or audio recording of slides, oral or poster presentations: or taking screen-shots of meeting or chat sessions without presenter/author’s permission.
  • • Violating the rules and regulations of any of our online platforms.
  • • Presentations, postings and messages should not contain promotional materials, special offers, job offers or solicitation for services unless you are the session host or supplier. MHI reserves the right to remove such messages and potential ban sources of those solicitations.
  • • Failure to stop unacceptable behavior when requested by a fellow participant of MHI staff member.
  • • Sharing your ProMatDX login credentials with other individuals.
  • • Derogatory posts against a competitor or within their product demos

Right to Take Action
MHI reserves the right to take any action deemed necessary and appropriate, including immediate removal from the digital show without warning or refund, response to any incident of unacceptable behavior, and MHI reserves the right to prohibit attendance at any future meeting or trade show, digitally or in person. Inappropriate action could also result in future restrictions on attendance of MHI events or possible termination of MHI membership or positions on boards/committees.

Confidential product information will be shared during product demonstrations and in digital meeting and chat sessions. Participants agree not to use or disclose at any time any confidential information of any supplier or their affiliated groups, unless expressly authorized in writing and/or required by law.

Payment & Cancellation Policy
All sales are final. Full payment is due at the time of the ProMatDX Package Order Form submission. Failure to submit payment will result in the Sponsor’s digital showcase application not being approved. Digital showcases will not be activated unless full payment is received. The payments under this Agreement shall constitute payment solely for the digital sponsor program as described in the ProMatDX 2021 Package Order Form and Sponsor Prospectus.